A team from Boston Strategies International (BSI) submitted a proposal for the Ellen MacArthur Foundation’s Circular Design Challenge, and it was among the top 100 selected by the committee!
There were over 600 proposals from around the world and we are proud of the innovative and exceptional work all the contestants are doing to solve urgent needs around this important topic.
The Circular Design Challenge seeks to inspire creatives to design solutions for plastics packaging to stay in the economy, and out of the environment. Love them or hate them, plastics are everywhere around us. They protect our food, make our cars lighter and hospitals would not run without them. In fact, plastics are so useful, their demand is expected to double in the next 20 years. Yet our plastics system is broken. Only 14% is recycled, resulting in a loss of $80-120 billion per year to the global economy. If nothing changes, there will be more plastics than fish in the ocean by 2050.
The BSI team proposed a new design that would avoid small-format plastic packaging waste. Since small-format packaging is used for so many items across a broad range of merchandise, our challenge to design solutions was compelling.