Entering a rapidly growing market with a technologically advanced product can be more challenging than it first appears. My team recently helped one of our clients enter a complex, multi-tiered, and global supply chain in 5 steps:
- Screening the market for the most attractive segments
- Matching the client with partners in the most attractive segments
- Developing customized ‘win-win’ value propositions for potential partners
- Arranging meetings with the potential partners
- Facilitating negotiations and contracting
